AI Won’t Replace This!

As artificial intelligence continues to reshape how commercial real estate professionals work, what parts of the business will always require a human touch?

NAI Hiffman | Hiffman National Chief Financial Officer Puja Doshi recently joined fellow members of the Commercial Property Executive Executive Council to weigh in on that question. While AI can help professionals work more efficiently and uncover better insights, Puja points to something technology can’t easily replicate: the relationships that drive the industry.

From earning a client’s trust and understanding their priorities to helping them navigate important decisions, Puja believes meaningful relationships will remain an essential and rewarding part of commercial real estate.

Get Puja’s in-depth insights and the full story here.

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About NAI Hiffman:

NAI Hiffman is one of the largest independent commercial real estate services firms in the US, with a primary focus on metropolitan Chicago, and part of the NAI Global network. We provide institutional and private leasing, property management, tenant representation, capital markets, project services, research, and marketing services for owners and occupiers of commercial real estate. To meet our clients’ growing needs outside of our exclusive NAI Hiffman territory, we launched Hiffman National, our dedicated property solutions division, which provides property management, project services, and property accounting services across the country. NAI Hiffman | Hiffman National is an award winning company headquartered in suburban Chicago, with more than 275 employees strategically located throughout North America.

About Hiffman National:

Hiffman National is one of the US’s largest independent commercial real estate property management firms, providing institutional and private clients exceptional customized solutions for property management, project management, property accounting, lease administration, marketing, and research. The firm’s comprehensive property management platform and attentive approach to service contribute to successful life-long relationships and client satisfaction. As a nationally bestowed Top Workplace, and recognized CRE award winner, Hiffman National is headquartered in suburban Chicago, with more than 275 employees nationally and an additional six hub locations and 25 satellite offices across North America.