Commercial Real Estate Professionals Leverage AI on Many Fronts

January 9, 2026

With Artificial Intelligence on the horizon in virtually every industry, its entry into the commercial real estate market was only a matter of time. And professionals are taking immediate advantage of its capabilities. From automating market research and lease analysis to forecasting demand, optimizing pricing, and generating compelling marketing content, AI is enabling CRE teams to move faster and operate with greater precision.

Connor Dale discusses how AI streamlines everyday tasks and allows brokers to focus on what matters most: building relationships, uncovering opportunities, and driving long-term value in an increasingly complex and competitive marketplace in the December 2025 issue of “Heartland Real Estate Business.”

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About NAI Hiffman:

NAI Hiffman is one of the largest independent commercial real estate services firms in the US, with a primary focus on metropolitan Chicago, and part of the NAI Global network. We provide institutional and private leasing, property management, tenant representation, capital markets, project services, research, and marketing services for owners and occupiers of commercial real estate. To meet our clients’ growing needs outside of our exclusive NAI Hiffman territory, we launched Hiffman National, our dedicated property solutions division, which provides property management, project services, and property accounting services across the country. NAI Hiffman | Hiffman National is an award winning company headquartered in suburban Chicago, with more than 275 employees strategically located throughout North America.

About Hiffman National:

Hiffman National is one of the US’s largest independent commercial real estate property management firms, providing institutional and private clients exceptional customized solutions for property management, project management, property accounting, lease administration, marketing, and research. The firm’s comprehensive property management platform and attentive approach to service contribute to successful life-long relationships and client satisfaction. As a nationally bestowed Top Workplace, and recognized CRE award winner, Hiffman National is headquartered in suburban Chicago, with more than 275 employees nationally and an additional six hub locations and 25 satellite offices across North America.